We create visual identities. For us, image is a force. It defines presence, shapes perception and creates lasting memories

Baddies is a creative production company based in Seoul, working at the intersection of music, cinema, fashion and culture. We produce music videos, brand films, commercial campaigns and live experiences with one ambition:
to create images that define artists, elevate brands and leave a lasting impact.

We represent an elite roster of directors selected for the strength of their vision, their cinematic language and their exceptional craft. Every project is built as a unique creative collaboration, combining bold artistic direction with world-class production.

Beyond production, we partner with artists and brands to shape distinctive visual identities. From creative development to final execution, we turn ideas into images with clarity, emotion and precision.

We believe that style is more than aesthetics, it is perspective. The strongest images don't follow culture. They shape it.